Assessment Plan Task 1: Written questions

Question 1 Which of the following can be the benefits of consulting with stakeholders (e.g. managers, supervisors, suppliers or clients) when planning market research? (Circle the correct answer/s) a) To gain feedback on the plan b) To ensure support c) To identify and track needs and expectations d) To identify and track perceptions and attitudes e) To provide feedback on specific planned developments f) To evaluate marketing plan implementations and actions g) To establish the brand values and positioning of the corporation as seen by others Question 2 Which of the following information a business can use to gain from conducting market research? (Circle the correct answer/s) a) current business customer buying habits b) market structure and competition c) customer perceptions of our brand or product d) products or services currently offered e) competitor activity in our proposed area f) pricing in the market or within immediate vicinity of our business (5–15 km radius) g) advertising/promotion strategies used in the market Question 3 Which of the following methods can be used to conduct market research? (Circle the correct answer/s) a) Interviews b) Focus groups c) Mystery shopping d) Observational techniques e) Qualitative research f) Quantitative research g) Random sampling h) Concept testing i) Brand name testing. Satisfactory 