Chapter 9—Planning the Report and Managing Data

A business report is defined as an orderly, subjective presentation of information for decision-making purposes. ANS: F PTS: 1 DIF: Easy OBJ: 9.1 NAT: AAC: Tier 1---Communication; Tier 2---Purpose TOP: Who Reads and Writes Reports BLO: Knowledge 2. A business report is an organized presentation of information that is used to make decisions and solve problems. ANS: T PTS: 1 DIF: Easy OBJ: 9.1 NAT: AAC: Tier 1---Communication; Tier 2---Patterns TOP: Who Reads and Writes Reports BLO: Knowledge 3. Product mix is continuously adjusted to respond to changes in technology, legal requirements, the economy, and social preferences. ANS: T PTS: 1 DIF: Easy OBJ: 9.2 NAT: AAC: Tier 1---Communication; Tier 2---Purpose TOP: Chapter Introduction: International Market Research at McDonald's BLO: Knowledge 4. The two major types of data you will use are secondary and primary data. ANS: T PTS: 1 DIF: Easy OBJ: 9.1 NAT: AAC: Tier 1---Communication; Tier 2---Purpose TOP: Finding Sources for Your Report BLO: Knowledge 5. The first step before collecting data is to define the report's purpose and analyze the intended audience. ANS: T PTS: 1 DIF: Easy OBJ: 9.1 NAT: AAC: Tier 1---Communication; Tier 2---Audience TOP: Finding Sources for Your Report BLO: Knowledge 6. Managers need information to make good business decisions. ANS: T PTS: 1 DIF: Easy OBJ: 9.1 NAT: AAC: Tier 1---Communication; Tier 2---Purpose TOP: Who Reads and Writes Reports BLO: Knowledge 7. Secondary data may be published or unpublished. ANS: T PTS: 1 DIF: Easy OBJ: 9.1 NAT: AAC: Tier 1---Communication; Tier 2---Purpose TOP: Finding Sources for Your Report BLO: Knowledge 8. Primary data collection includes three kinds of surveys: questionnaires, interviews, and telephone inquiries.