Home Chemistry Case Study

L’Oreal Case Study

Course
Geography

Subject
Chemistry

Category
Case Study

Pages
2

Uploaded By
ATIPROS

CS 6-1: Discuss the success of L’Oréal’s slogan “Because I am worth it” over time, and how it has managed to connect with women. What is role of cosmetics in the way women of different ages look at themselves and define their self-concept and self-esteem? CS 6-2: Comment on the role of female celebrities in delivering L’Oréal’s brand message. How do you think the message of self-worth would be received by women if L’Oréal did not use celebrities in its marketing?