Marketing Focus Basics of Marketing (UNIT 2 CHALLENGE 1)

UNIT 2 CHALLENGE 1: Marketing Focus Basics of Marketing Which of the following communication strategies is an example of public relations, as opposed to marketing? A.)A touch screen at a gas pump asks customers if they would also like a car wash. B.)A local magazine interviews a new small business owner and some of his employees to tell the community about the new business. C.)Customers join a rewards program to earn deals and product discounts. D.)Employees wear tee shirts that promote the business they work for while interacting with customers. Which of the following statements illustrates the utility of ownership? A.)A new retail store secured a site in a popular shopping district. B.)A dentist schedules appointments for children on Saturdays. C.)Financing options are available so that customers can easily buy and enjoy more expensive products. D.)The demand for lawn furniture peaks in the late spring. Which of the following is a tangible benefit? A.)Customers fit in with peers who use similar services. B.)Customers enjoy a unique dining experience. C.)Customers enjoy a chocolatier's products for their unique flavors. D.)Customers enjoy high quality customer service. Markets in Marketing Which of the following is an example of B2B marketing? A.)A trade publication B.)A lifestyle publication C.)A magazine devoted to fashion D.)A magazine devoted to sports