MMC3420 Consumer & Audience Analytics, Fall 2018 Quiz 5

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MMC3420 Consumer & Audience Analytics, Fall 2018 Quiz 5

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 Correct answers will be available on Dec 3 at 12am. Score for this quiz: 30 out of 30 Submitted Nov 30 at 2:02pm This attempt took 31 minutes. Question 1 1 / 1 pts Which of the followings is TRUE regarding the differences between Business Intelligence and Business Analytics? Business intelligence and business analytics are basically the same thing but have different cost structures. Business intelligence moves business analytics to a more analytical stage. Business intelligence delivers more bottom-line info than business analytics. Business intelligence and business analytics are like the different stages of a continuum.

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