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Tesla Motors case study

Course
Engineering

Subject
Chemistry

Category
Case Study

Pages
1

Uploaded By
ATIPROS

1. How does Tesla Motors' marketing strategy connect with the changes going on in the consumer decision journey today? Do you believe that they can be successful over the long term with this kind of an approach? 2. The chapter identifies three different categories of consumer decision making were identified: cognitive, habitual, and affective. How does Tesla seem to view the type of decision making that consumers go through when they purchase their vehicles?